FATHER OF MODERN MARKETING AND FOUNDER OF WMS

PROF. PHILIP KOTLER

CEO OF WMS GROUP

SADIA KIBRIA

EX.PRESIDENT & CEO

KOHZO TAKAOKA

EXPERT ON CONSUMER DYNAMICS, SAUDI ARABIA

DR. OBAID ALABDALI

DIGITAL GURU, UNIVERSITY OF LUBECK GERMANY

MARC OLIVER

BUSINESS EDUCATOR AND COACH

MARSHALL GOLDSMITH

BRANDING GURU USA

PROF. DAVID AAKER

CHAIRMAN OF MEGA GROUP

ABDULHAI MEGDAD

EXECUTIVE DIRECTOR

ROBERT WOLCOTT

GLOBAL CHIEF DESIGN OFFICER PEPSI COLA USA

MAURO PORCINI

Positioning Guru

LOURA RIES

MARKETING CONSULTANT & COLUMNIST

DR.MOHAMMAD HATHUT

DIRECTOR BUSINESS DEVELOPMENT

PROF.DOMINIQUE TURPIN

VICE CHAIRMAN, ALRAJHI HOLDING GROUP SAUDI ARABIA

DR. KHALID SULIMAN AL RAJHI

AMERICAN UNIVIRSITY IN CAIRO

DR.AHMED TOLBA

TUCK BUSINESS SCHOOL

KEVIN KELLER

PRESIDENT

RUSS KLEIN

FOUNDER & DIRECTOR

IRA KAUFMAN

AI EXPERT & TED SPEAKER

DENIS ROTHMAN

WHARTON BUSINESS SCHOOL

PROF.DAVID REIBSTEIN

GLOBAL SOLUTIONS MANAGER

VERONICA CIVIERO

BUSINESS INNOVATION EXPERT & SPEAKER

LINDEN BROWN

FOUNDING PARTNER

MARTHA ROGERS

BRIGHTON UNIVERSITY BUSINESS SCHOOL

PROFF.JEFF FRENCH

IMPERIAL COLLEGE LONDON

PROF.SANDRA VANDERMERWE

AUTHOR OF MASTERING THE ART OF PUBLIC SPEAKING

MICHAEL J.GELB

FUTURIST & CO-FOUNDER

DAVID HOULE

FOUNDER

AISSA AZZOUZI

MANAGING DIRECTOR, MICROSOFT FOR STARTUP UAE

ROBERTO CROCI

SOCIAL MARKETER & CO-AUTHOR OF PROF.KOTLER

NANCY LEE

Founder and Chairman TAG.Global

Dr. Talal Abu-Ghazaleh

Founder of Scandinavian International Hotels (Helnan)

Enan Galaly

FATHER OF MODERN MARKETING AND FOUNDER OF WMS

PROF. PHILIP KOTLER

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book “Marketing Management” is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.

 

He is the author of over 80 books, including Principles of Marketing, Marketing for Hospitality and Tourism, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, The Marketing of Nations, Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. Also, his research covers strategic marketing, consumer marketing, business marketing, professional services marketing, and e-marketing.

 

He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and others. Adding to that his worldwide lectures.

CEO OF WMS GROUP

SADIA KIBRIA

Mentored and coached by the legend – Prof. Philip Kotler, Sadia Kibria is the group CEO of Kotler Impact Inc. and World Marketing Summit Group. An economist by profession, she led all cross functional business operations and initiatives to expand “Kotler Impact” into 49 countries.

 

A meticulous leader and founder of socialpreneurship, Sadia is following her mentor paradigm to create better world through marketing.

EX.PRESIDENT & CEO

KOHZO TAKAOKA

In the corporate world only few marketing executives have become the CEO’s of their firm. However, now, it is believed that this will now change as marketing is becoming core process of any firm, to embraces more elements critical to driving business growth.

 

Kozo Takoaka has always been ahead of trends, which is significant in his long career at Nestlé. He is not only considered as a legend in Japan but also in world of Marketing. He is among the world’s most innovative marketing leaders. His career started with assignments in marketing division of various beverage brands, including Nescafé.

 

His era at KitKat was revolutionary, KitKat became the leading candy bar in Japan. KitKat was produced in limited edition flavors preferred by Japanese which made the bars huge collector items with tourists and expatriates who knew the iconic candy only in its “original” flavour. More than 200 different KitKat varieties was produced. KitKat bars became a token of “Well Wishing” and “Good Luck” in Japan and soon became tradition. His work with KitKat was indeed the stuff of legend.

 

Takoaka showed how important is marketing in embracing higher brand growth and soon became the CEO of Nestlé Japan. As we are moving forward Marketing world is expected to face tremendous new challenges but with a marketers like Kozo Takoaka at the helm, we have no doubt those challenges will indeed be met.

EXPERT ON CONSUMER DYNAMICS, SAUDI ARABIA

DR. OBAID ALABDALI

He obtained his Ph.D. from Manchester Business School (MBS), England in 1996.

 

With over 25 years of business experience both in the private and public sectors, he fulfills the position of the board member of numerous well-established private companies. He also founded his consulting firm.

 

Dr. Alabdali has authored several highly regarded books on marketing. He is an expert on Saudi markets as well as consumers.

In addition to his wide-ranging business experience, he has a rich academic career at different universities, private as well as public, as a professor. In the course of his academic career, he also initiated numerous successful international projects directed at Saudi Youth.

 

Obaid Alabdali is also very active socially, as a board member of several not-for-profit and charitable organizations.

DIGITAL GURU, UNIVERSITY OF LUBECK GERMANY

MARC OLIVER

Prof. Dr. Marc Oliver Opresnik is a Professor of Marketing and Management and Member of the Board of Directors at SGMI St. Gallen Management Institute. He is also a Professor of Business Administration at the Technische Hochschule Lübeck as well as a visiting professor to other international universities such as the Judge Business School of the University of Cambridge, Regent’s University London or the East China University of Science and Technology (ECUST) in Shanghai.

 

He has 10 years of experience working in senior management and marketing positions for Shell International Petroleum Co. Ltd. e. g. in the Global Strategy & Portfolio team in London.

 

Along with Kevin Keller and Philip Kotler, he is co-author of the German edition of “Marketing Management”, the “Bible of Marketing”. Dr. Opresnik is also co-author of the Global Edition of “Marketing: An Introduction” with Philip Kotler and Gary Armstrong. Also, he is a co-editor and member of the editorial board of several international journals such as “Transnational Marketing” and  International Journal of New Technologies in Science and Engineering“.

 

As president of his consulting firm “Opresnik Management Consulting,” he works for numerous institutions, governments, and international corporations.

 

With his many years of international experience as a coach, keynote speaker, and consultant, Marc Opresnik is one of the world’s most renowned marketing, management, and negotiation experts.

BUSINESS EDUCATOR AND COACH

MARSHALL GOLDSMITH

Marshall Goldsmith is the only two-time winner of the Thinkers 50 Award for #1 Leadership Thinker in the World.

 

He has been ranked as the #1 Executive Business Educator And Coach in the World and a Top Ten Business Thinker for the past eight years.

 

Dr. Goldsmith is the author or editor of 36 books, including three New York Times bestsellers, that have sold over 2.5 million copies and been listed bestsellers in 12 countries. His books “What Got You Here Won’t Get You There” and “Triggers” have been recognized by Amazon.com as two of the Top 100 Leadership & Success Books Ever Written.

BRANDING GURU USA

PROF. DAVID AAKER

Aaker received his SB in Management from the MIT Sloan School of Management and subsequently attended Stanford University where he received his MA in Statistics and Ph.D. in BUSINESS Administration.

 

He is currently E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business and consults exclusively for Prophet clients.

 

He is currently the Vice Chairman of Prophet, a global brand and marketing consultancy firm, and an advisor to Dentsu, a major Japanese advertising agency.

 

He has been awarded three career awards for contributions to the science of marketing: The Paul D. Converse Award; The Vijay Mahajan Award; and The Buck Weaver Award.

 

Aaker has won the award for “best article” in the California Management Review and in the Journal of Marketing (twice). His book Brand Relevance: Making Competitors Irrelevant was named among the “Ten Marketing Books You Should Have Read” by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business.

 

Aaker also has a regular column in American Marketing Association News called “Aaker on Branding”.

 

He is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations. The model outlines the necessity of developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.

CHAIRMAN OF MEGA GROUP

ABDULHAI MEGDAD

Dr. Megdad is a senior consultant with more than 25 years of professional and international experience with businesses both in the private and public sectors. Dr. Megdad has trained thousands of people in different industries in areas like performance management, leadership, leading through customer experience. Strategy and planning, …etc.

 

Dr. Megdad has been a personal coach for many leaders in Saudi Arabia and outside abroad, especially in areas related to emotional intelligence and leadership. Dr. Megdad is a member of much international association about marketing and customer experience.

 

Ph.D. in  Marketing, Kingston University  (U.K.)

MBA, Major Marketing, Bristol University (U.K)

BSc, Marketing, King Fahad University for Petroleum and Minerals (S.A. )

CPT Certified master trainer, ATD (USA)

Certified Vital Signs Professional, Six Seconds USA

Certified caching professional, International Caching Federation (USA)

Experience

  • CEO of Mega Consult, Saudi Arabia
  • Associate Professor of marketing at Prince Sultan University (Saudi Arabia).
  • Head of Data warehouse and corporate strategy, Riyad bank. (Saudi Arabia)
  • GM of Marketing Nadec, Saudi Arabia

 

Areas of Expertise

  • Talent Development
  • Performance Management
  • Customer Experience
  • Leadership Development
  • Strategy and plaining
  • Blue Ocean Strategy
  • Leading through Emotional Intelligence
EXECUTIVE DIRECTOR

ROBERT WOLCOTT

Robert C. Wolcott is the founder & executive director of the Kellogg Innovation Network (KIN) and a member of the faculty of the Kellogg School of Management, Northwestern University. He teaches corporate innovation and entrepreneurship for Kellogg and other institutions in the US, Latin America, and Asia and advises corporations, governments, and non-profits worldwide.

 

Wolcott’s work has appeared in MIT Sloan Management Review, The Wall Street Journal, Advertising Age, Business Week, The Financial Times (UK/European Edition), Peking University Business Review, Harvard Business Review (Spanish Edition), and the New York Times. He is a frequent speaker at events worldwide.

 

In 2003, Wolcott founded the Kellogg Innovation Network (KIN), a network of senior executives dedicated to driving sustainable innovation. The KIN’s annual summit, KIN Global, takes place in late Spring and includes leaders from around the world from business, government, academia, non-profits, and the arts who collaborate around issues of significance for their organizations and humanity. www.kinglobal.org

 

Wolcott also co-founded and serves as Managing Partner of Clareo Partners LLC, a strategy and innovation management consultancy specializing in new business creation and growth (www.clareopartners.com). Subsidiary Clareo Capital owns equity in companies in social enterprise and luxury markets.

 

He is actively engaged with enhancing opportunities for entrepreneurs and children around the world through advisory roles with non-profits Youth Action International (US and Liberia) and Dreams for Kids (US).

 

Wolcott received a BA, European and Chinese History; and an MS and Ph.D., Industrial Engineering & Management Science, Northwestern University, Evanston, Illinois.

 

Wolcott, the co-author of Grow From Within: Mastering Corporate Entrepreneurship and Innovation (McGraw-Hill, 2010), currently serves on the global digital advisory board for ZF, a $40 billion German automotive supplier, and is an active angel investor in nearly 20 companies including Indiegogo and Lumni, among others.

GLOBAL CHIEF DESIGN OFFICER PEPSI COLA USA

MAURO PORCINI

Mauro Porcini joined PepsiCo in 2012 as its first Chief Design Officer. In this newly created position, Mauro infused design thinking into PepsiCo’s culture and is now leading its approach to innovation by design across product platforms and brands. The impressive array of a line of products and brands include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Aquafina, and SunChips, amongst many others.

 

His focus extends beyond physical expression into the realm of virtual expressions of the brands, including product, packaging, events, advertising, licensing, retail, architecture, and digital.

 

Mauro has been recognized throughout the design industry, being listed in Fast Company’s “Most Creative People in Business 1000”, Fortune Magazine “40 under 40” ranking rising stars, Ad Age’s “Creativity 50”, GQ 30 Best Dressed Men, and featured in several books on design and innovation in multiple regions of the world including Creative Confidence, Jugaad Innovation.

 

In 2018 Mauro has been recognized with the Knighthood (Cavaliere) by the President of the Italian Republic.

Positioning Guru

LOURA RIES

Laura Ries is a leading brand strategist, bestselling author, sought-after-speaker, and television personality.

Laura is President of Ries & Ries based in Atlanta, Georgia. She has been working for 18 years with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on the brand.

They have traveled to over 60 countries teaching the fundamental principles of branding.

Laura is a frequent branding analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN. In addition, Laura writes her own popular blog RiesPieces.com.

In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, Advertising Age asked its readers “What’s the best book you’ve ever read on marketing?” The 22 Immutable Laws of Branding as the third most important marketing book of all time was voted number three. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.

MARKETING CONSULTANT & COLUMNIST

DR.MOHAMMAD HATHUT

Marketing Consultant, PhD

King Saud University

worked as a consultant with The Royal Court, Dubai Government, and 170 organizations.

DIRECTOR BUSINESS DEVELOPMENT

PROF.DOMINIQUE TURPIN

Is currently the Dentsu Chaired Professor of Marketing and the Dean of External Relations.

 He has served as IMD President and Nestlé Professor from July 2010 until the end of 2016. He was also previously the director of the IMD MBA (Master of Business Administration) and PED (Program for Executive Development).

 Professor Turpin has directed customized programs for companies such as Groupe SEB, Panasonic. He has extensive teaching, consulting, and research experience in the areas of marketing and international strategy both in Europe and in Asia, particularly in the area of brand management, customer orientation, and communications strategy.

 He has worked as a consultant and management educator with a large number of international companies including Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips, and Uponor. He also served as a board member for ITOCHU Europe, a leading Japanese trading company, and the Ecole Hôtelière de Lausanne. Dominique Turpin has widespread executive seminar and consulting experience for clients in Europe, Asia, and Latin America.

 His current research focuses on brand management, and he has been widely published in more than 100 books, articles, and case studies including the Financial Times, European Business Forum, and MIT Sloan Management Review.

VICE CHAIRMAN, ALRAJHI HOLDING GROUP SAUDI ARABIA

DR. KHALID SULIMAN AL RAJHI

Ph.D. Degree in International Business from the College of Business Administration – the University of Glasgow- Britain 2008

Master’s degree in business administration (MBA) from Hult International Business School Boston Collage -USA 1989

Vice-Chairman of Al Rajhi Holding Group

Adjunct Professor in Business Administration college – Al Yamamah University

Chairman of Marketing Association

Member of the Board of Trustees of Al Yamamah University

Board Member of “INSAN” Charitable Association for Protection of Orphans, Riyadh

Member of the Board of Trustees of the National Museum.

He has also given multiple lectures on various occasions. He was a panelist during a discussion on the *Marketing Leadership Values* with Professor Philip Cutler, held in Riyadh in 2010.

AMERICAN UNIVIRSITY IN CAIRO

DR.AHMED TOLBA

Ahmed Tolba is currently the Associate Provost for Strategic Enrollment Management, and Associate Professor of Marketing at The American University in Cairo (AUC). He was awarded his Ph.D. from George Washington University (GWU) in 2006; his MBA and BSc from AUC in 1997 and 2001 respectively.

His research focuses on brand equity, innovation marketing, online marketing, nation branding, social marketing, and entrepreneurship. He published in leading academic journals and conferences. He also co-authored the leading textbook “Principles of Marketing: Arab World Edition” with marketing gurus Philip Kotler and Gary Armstrong.

His teaching experience includes ten different courses in marketing and business strategy. He received AUC’s Teaching Excellence Award (June 2010) and the School of Business Teaching Award (May 2009). His professional experience includes four years at Procter and Gamble Egypt along with ten years of business consultancy and executive education for prominent companies and leaders in Egypt and the Middle East.

 

TUCK BUSINESS SCHOOL

KEVIN KELLER

Kevin Lane Keller is Senior Associate Dean for Innovation and Growth and the E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic.

His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals — the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With over sixty published papers, his research has been widely cited and has received numerous awards.

Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with the industry, he has served as a consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbells, Eli Lilly, ExxonMobil, General Mills, Goodyear, Kodak, Mayo Clinic, Nordstrom, Shell Oil, Starbucks, Unilever, and Young & Rubicam.

Professor Keller is currently conducting several studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” As of the 12th edition, he is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management.

PRESIDENT

RUSS KLEIN

Klein has led teams on Gatorade, McDonald’s, Maytag, Keebler Cookies, Wilson Sporting Goods, Boston Market, Kimberly Clark’s Kleenex Brand, and United Airlines, 7-Eleven, and Burger King Corporations; and senior posts at Leo Burnett and Foote, Cone, and Belding Advertising agencies.

Klein has had the rare privilege to lead marketing for three major business turnarounds (Dr Pepper/Seven-Up Companies [Hicks and Haas], and the Burger King Corporation [TPG, Goldman Sachs, and Bain Capital]) in LBO environments that subsequently went public—generating more than 600% combined returns for shareholders.

Klein was most recently EVP and Chief Marketing Officer for Arby’s; responsible for a wholesale repositioning of Arby’s brand; setting the course for long term growth and delivering a foundation for outperformance.

Klein’s thought leadership has led to proprietary, original processes for Design Targeting, Creative Briefs that stem from “Tension”; cutting edge digital initiatives based on his theories of “Content Generated Share of Voice”, “Social Currency”; and omnichannel media strategies with his “3-D Frequency” model. Over 40 members of Klein’s teams have gone on to the “C-Suite”.

Klein has been named to “top marketer” lists spanning three decades, including his Burger King body of work recognized by ADWEEK as “The Advertiser of the Decade” for the 2000s; the highlight of which was the most recalled ad ever measured by Nielsen/IAG, and the “Digital Ad of the Decade by the WSJ.

His work has received scores of industry awards for excellence including a Titanium Lion at Cannes.

FOUNDER & DIRECTOR

IRA KAUFMAN

Ira’s 40 years of management experience spans three worlds: business, nonprofit, and education. Earning his Ph.D. in Marketing and MA in Sociology under the mentorship of Dr. Philip Kotler at Northwestern’s Kellogg School of Management, Ira worked with Dr. Kotler to advance early initiatives in social marketing.

Since then, his work has focused on crafting branding, and Integrated Digital Transformation and Marketing plans for SMEs and nonprofits. Visiting 40+ countries, Ira developed a cultural sensitivity integrating values and sustainability into workshops on purposeful leadership, marketing strategy, and digital transformation in the US, Europe, Asia, and the Middle East.

He taught digital marketing at the senior executive programs at Kellogg and Virginia Tech. Currently, at Lynchburg College School of Business and Economics, he is designing innovative courses on leadership, digital marketing, and social entrepreneurship while directing their new Institute for Transformative Leadership. As a digital strategist, he guides companies ranging from start-ups to multinationals with their innovation, social branding, integrated digital marketing, and transformation strategies.

He has a deep commitment to working with Legacy International’s Emerging Leaders Network to develop their skill sets as transformative agents for a sustainable future.

He has co-authored Digital Marketing: Integrating Strategy, Tactics with Values (now in 2nd edition with Digital Strategist, Chris Horton). Outside of his professional life, his true passions are his two children, organic gardening, basketball, and meditation.

AI EXPERT & TED SPEAKER

DENIS ROTHMAN

Artificial Intelligence Specialist, Machine Learning, Deep Learning, Data Science, Author, Instructor, Speaker

  • Author of Artificial Intelligence by Example, 2nd Edition,2020, Packt(type Denis Rothman on Amazon)
  • Artificial Intelligence, ML, DL, Data Science, Chabot Instructor
  • Artificial Intelligence Speaker

Artificial Specialist, designer, author & developer of 3 cutting-edge artificial intelligence solutions that I’ve been innovating using Python AI/ML/DL, Tensorflow, IBM Watson, AWS(Amazon), IBM Q, Azure, Google Cloud, Facebook, and Twitter.

One of the first AI cognitive Chatbots 30+ years ago applied to a cognitive & digitized language teaching chatbot. He customized it for Moët et Chandon (LVMH) and scores of companies in various forms. Presently designing a scalable cognitive #DQN version.

He Developed an AI resource optimizing system. First written for Airbus (formerly Aerospatial) for a tactical optimization project. Then written in Horn Clauses in Prolog for IBM and delivered to Agfa Promod for fabric control for their 1000+ shops and many other corporations. I also transposed it in C++, Java, and presently in Python/Tensorflow 2. It was first developed on Levi’s production site and used by top brands.

Hel also developed the AI APS (Advanced Planning and Scheduling) solution based on cognitive patterns. This AI software is used worldwide in aerospace, train, energy, apparel, and many other corporate fields. Designed initially as a cognitive AI program for IBM, it then went on to become a robust C++ Advanced Planning and Scheduling solution used to this day. I developed (Python) an experimental Automated Planning and Scheduling solution for unmanned vehicles, robots, bots, intelligent agents.

WHARTON BUSINESS SCHOOL

PROF.DAVID REIBSTEIN

David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he is a world-renowned expert on competitive marketing strategy and linking marketing investments to financial value.

He has taught at Harvard and INSEAD, and he has consulted with hundreds of companies in dozens of industries. Professor Reibstein is a past Managing Partner at Marketing NPV, a past executive director of the Marketing Science Institute, and an active board member of the American Marketing Association. He was featured in Fortune magazine as one of the nation’s eight “Favorite Business School Professors,” and he has received teaching awards at the Wharton School every year he has taught there.

He has conducted a series of in-depth interviews with CEOs and CMOs on the topic of marketing measurement. And, he currently has his radio show on SiriusXM. Measured Thoughts radio show (on Wharton Business Radio, Sirius XM Radio Channel 132) offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. The show is composed of one-on-one informal discussions with today’s top CEOs and CMOs to provide a candid look at the state of marketing measurement today.

The focus of Prof. Reibstein’s current research is a return on nation branding. In partnership with U.S. News & World Report and WPP’s BAV Consulting, he released the inaugural Best Countries survey at the 2016 World Economic Forum in Davos, Switzerland. Out of 60 top nations and based on the perceptions of 16,000+ global participants, Germany was ranked No. 1 overall, ahead of Canada, the U.K., and the United States.

The fourth edition of the Best Countries survey was released in early 2019. Switzerland and Japan took the top spots, while the United States was ranked as No. 8.

GLOBAL SOLUTIONS MANAGER

VERONICA CIVIERO

Head of Social Media & Influencers in L’Oreal Italia

Social media expert and Global Solutions Manager, Facebook, Italy.

She deals with social network and influencing marketing strategies for all the brands in the group. she lectures on digital marketing and social media at major Italian universities.

BUSINESS INNOVATION EXPERT & SPEAKER

LINDEN BROWN

Linden has worked as a management consultant, academic, and entrepreneur in start-up organizations.

For more than 20 years he has worked with multi-national firms in North America, Europe, and Asia-Pacific to develop their market-focus capabilities and business strategies. He has had Visiting Professor appointments at several universities including INSEAD (France), Cranfield (England), and the University of Technology, Sydney (Australia).

Linden has published 14 books on management, marketing, and strategy.

FOUNDING PARTNER

MARTHA ROGERS

Martha Rogers is an outstanding personality in the fields of managing customer relationships, interactive marketing, and marketing one to one. Together with Don Peppers, she founded the Peppers and Rogers Group, a Management Consulting Firm, recognized as the world’s leading authority on customer-based business strategy.

As a leading expert, visionary, and educator, Dr. Rogers helps companies to place themselves advantageously by demonstrating the rapidly growing variations of Marketing, Customer Service, and Sales.

Martha Rogers began her professional career as a Copywriter and Advertising Executive after her studies of Telecommunications and Marketing. She earned her Ph.D. at the University of Tennessee as a Bickel fellow. Known as a “guaranteed standing ovation” for her groundbreaking lectures on one-to-one customer relationships, Dr. Rogers is an Adjunct Professor at the Fuqua School of Business at Duke University, where she spearheads CRM coursework at the MBA level and serves as a Co-Director of the NCR Center for CRM Research and Learning at the Fuqua School of Business at Duke University. She is also a member of the Advisory Board of the Kelley School of Business at Indiana University.

With Don Peppers, Martha Rogers founded the Peppers and Rogers Group. Today the Group has offices throughout the world. Clients include Hewlett-Packard, AT&T, Ford Motor Company, Banco Santander, First USA Bank, and Lego.

Dr. Martha Rogers is co-author of the revolutionary “The One to One Future” and a series of business books that further develop the unique one-to-one methodology espoused by the Peppers and Rogers Group. She is also widely published in the most important academic and trade journals covering business trends.

Acknowledged as thought leaders around the world, Don Peppers and Martha Rogers is an outstanding speaker who inspires her audiences at corporate events around the globe.

 

BRIGHTON UNIVERSITY BUSINESS SCHOOL

PROFF.JEFF FRENCH

Jeff French Ph.D., MBA, MSc, Dip HE, BA, Cert. Ed is a global leader in behavior program design and Social Marketing. Jeff has published over 90 chapters, articles, and books and is a visiting professor at Brighton University and a Fellow at Kings College University London and teaches at five other Universities as well as consulting and speaking at international conferences around the world.

Jeff was a Senior Civil Servant and the Director of Communication and Policy at the UK Government Health Development Agency for five years. In 2005 Jeff undertook for the British Government a national review of Social Marketing and was then asked to set up and act as CEO at the National Social Marketing Centre.

In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd. Strategic Social Marketing works with clients from all over the world in the private, NGO, and public sectors on the development and evaluation of social behavior change programs. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications, marketing, advertising, and research companies.

Jeff is an advisor to a number of national and international policy committees. Jeff is a member of the Editorial Board of the Journal of Social Marketing, the Journal of Social Business, and the Editorial Board of the International Review on Public and Non-profit Marketing and Social Marketing Quarterly. Jeff is the organizer of the World Social Marketing Conference that will next take place in Washington on 15th – 18th May 2017.

Jeff is the principal author of; ‘Social Marketing and Public Health Theory and Practice’, and Social Marketing Casebook. Strategic Social Marketing, Jeff’s third book with Dr. Ross Gordon has just been published as has the First technical Guide to social marketing to be set out by the EU European Centre for Disease Control. Jeff is an Executive Member of the European Social Marketing Association.

Specialties:

Behavior change

Social Marketing

Public sector communication

Health Promotion

Public Health

Evaluation

Program Planning

IMPERIAL COLLEGE LONDON

PROF.SANDRA VANDERMERWE

is an Extraordinary Professor at the Gordon Institute of Business Science (GIBS), University of Pretoria, South Africa; an Associate Fellow at Imperial College Business School, London; and an Adjunct Professor at the European School of Management and Technology (ESMT), Germany.

Sandra has held managerial and executive positions in retailing and marketing research. Her teaching, research, and consulting interests emphasize the transformations needed to achieve customer-focused strategies through value-added services in global environments.

Sandra is a Fellow of the Royal Society of Arts, Manufactures & Commerce (RSA) and serves on several editorial boards. She has published numerous articles and many books, including Customer Capitalism (Nicholas Brealey, 2001) and Breaking Through: Implementing Customer Focus in Enterprises (Palgrave Macmillan, 2004). Sandra has won many international awards for her case studies.

AUTHOR OF MASTERING THE ART OF PUBLIC SPEAKING

MICHAEL J.GELB

The world’s leading authority on the application of genius thinking to personal and organizational development, Michael J. Gelb is a pioneer in the fields of creative thinking, innovative leadership, and executive coaching. His clients include DuPont, Emerson, Genentech, KPMG, Merck, Microsoft, Nike, and YPO.

Michael is a Senior Fellow at The Center for Humanistic Management and a member of the Leading People and Organizations Advisory Board at the Fordham University Gabelli School of Business.  Michael was also awarded a Batten Fellowship in Innovation from the University Of Virginia’s Darden Graduate School of Business, and he co-directed the acclaimed Leading Innovation Seminar there for more than 10 years.  Michael was honored as “Brain Of the Year” (1999) by the Brain Trust Charity – other recipients include Steven Hawking, Garry Kasparov, and Edward De Bono.

Michael is the author of 17 books including How to Think Like Leonardo Da Vinci, Discover Your Genius, Innovate Like Edison, and The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now.

Michael’s books have been translated into 25 languages and have sold more than one million copies. His most recent release, co-authored with Prof. Raj Sisodia, is The Healing Organization: Awakening the Conscience of Business to Help Save the World, and his next book (September 2020) is Mastering the Art of Public Speaking: 8 Secrets to Transform Fear and Supercharge Your Career.

FUTURIST & CO-FOUNDER

DAVID HOULE

David Houle is a futurist, thinker, and keynote speaker. He has keynoted numerous conferences across the country and internationally. In the last fourteen years, he has delivered 1200+ presentations and keynotes on 6 continents and 16 countries. He is regularly invited to speak at corporate management retreats.

Houle won a Speaker of the Year award from Vistage International, the leading organization of CEOs in the world. He is often called the “CEOs’ futurist” having spoken to or advised 4,000+ CEOs and business owners in the past eleven years.

Houle spent more than 20 years in media and entertainment. He has worked at NBC, CBS, and was part of the senior executive team that launched MTV, Nickelodeon, VH1, and CNN Headline News.

Houle has won several awards. He won two Emmys as a co-executive producer for a nationally syndicated children’s program, “Energy Express”. He won the prestigious George Foster Peabody award and the Heartland award for Hank Aaron: Chasing the Dream and was nominated for an Academy Award.

He writes the highly regarded futurist blog, Evolution Shift, with the tag line “A Future Look At Today.”   He also writes and edits a magazine on Medium called “the 2020s Decade”. During 2010, Houle was a featured contributor on Oprah.com.

In 2019 Houle published “Moving to a Finite Earth Economy-Crew Manual” written with Bob Leonard.  This book answers the question: how can humanity successfully face climate change and do so by 2030.

In 2020, Houle published the first of a series of high-level, short books on the decade of the 2020s.  This first book is “The 2020s: The Most Disruptive Decade in History”

Houle has delivered speeches to scientists at the NASA Goddard Space Flight Center, at the National Renewable Energy Laboratory in Golden CO, at the Oak Ridge National Laboratory, and Burning Man.

Houle is Futurist in Residence and Guest Lecturer at the Ringling College of Art + Design in Sarasota, Florida. He is the Honorary President and Futurist of the Future Business School of China. He is a Founding Member and Managing Partner of The Sarasota Institute- A 21st Century Think Tank.

FOUNDER

AISSA AZZOUZI

A transformational financial leader with Private sector & Not for Profit experience

Leadership: 30 years’ experience in strategic management consulting, entrepreneurship, and CFO roles. Group CFO in international mid-caps (Euronext, LSE, Nasdaq OMX), and in the development / not for profit sector. IT Management, Strategy, Management, BPR and change consultant

Robust track record as a Business leader in the Non-profit sector, the IT industry (Systems Integration, BPO, Facilities management, Financial software), as well as in the Service industry (Engineering, Technical Assistance, and Contact centers).

Visionary, entrepreneurial, strategically-minded CFO with strong negotiating, commercial, and extensive global M&A experience (Acquisitions, Disposals, Mergers, Liquidations, vendor due diligence, from due diligence to post-acquisition integration).

Entrepreneurship: successfully developed and sold a start-up in the Fintech sector. Developing and managing accelerator programs in Denmark and Morocco. Advising and coaching start-ups and social Entrepreneurs (Bio-analytics, Impact measurement).

Cross-cultural & interpersonal skills: Worked in multi-cultural environments and lead international decentralized teams (Europe, USA, Canada, North Africa, Asia). Lived in Paris, Munich, London, Luxembourg, and Denmark.

Academic skills: Associate Professor at EM Lyon and IUT Lyon, in Corporate Finance, Financial strategy, Management accounting & financial accounting between 1991 and 2004.

MANAGING DIRECTOR, MICROSOFT FOR STARTUP UAE

ROBERTO CROCI

Building & mentoring teams to successfully penetrate new markets and ensure sustainable revenue growth. Passionate for mentoring, coaching, digital marketing & startups.

Currently serving as Managing Director, Microsoft for Startups in the Middle East and Africa region @Microsoft, with a vision to drive innovation and develop market-defining ideas in the Middle East.

Previously served as Regional Head, Google Marketing Platforms – EMEA Emerging Markets (Middle East, Turkey, Israel, Russia, Africa), having started in Google Milan in 2010 & London (6 months each) then promoted and transferred to Paris in 2012 & Singapore (on rotation), being then promoted again and transferred to Dubai in 2015, until the present. Grew the business by 150%.

Have been Awarded and Nominated twice in Google for “Best Coaching Manager” and “Best Googler Inspiring Hero”, 2018 and 2016 respectively, while demonstrating very strong sales skills by overachieving 11 quarters in a role.

Outside of the office, currently serving as an advisor (since 2008) and mentor (since 2015) for startups and helping entrepreneurs develop their business through different Advisor in Residence programs.

CORE COMPETENCIES

Entrepreneurship * Startups Advisor * Coaching & Mentoring * Digital marketing * Google platforms * Sales * Doubling Revenues * Multi-Cultural Team Management * Drive Change (Transformation)

SOCIAL MARKETER & CO-AUTHOR OF PROF.KOTLER

NANCY LEE

Teaching Associate University of Washington, President Social Marketing Services, Strategic Advisor.

Nancy Lee has an MBA in Marketing and more than 30 years of experience including Director of Marketing for Rainier Bank and Director of Marketing for Children’s Hospital in Seattle. In 1993, she founded Social Marketing Services, Inc., a small consulting firm in Seattle, focused on strategies to influence public behaviors . . . for good. Social Marketing uses marketing principles and techniques to influence behaviors that benefit the individual, as well as society. Nancy provides consultation, workshops, and training to develop social marketing plans that influence behaviors that improve health, prevent injuries, protect the environment, and enhance financial well being.

Nancy has been an adjunct faculty at the University of Washington Evans School of Public Affairs and the University of South Florida, and Seattle University.

She has co-authored 9 books with Philip Kotler on Social Marketing. Social Marketing: Influencing Behaviors for Good (3 editions); Marketing in the Public Sector; UP and OUT of Poverty; GOOD WORKS: Corporate and Marketing Initiatives that Build a Better World and the Brand; Corporate Social Responsibility.

She travels internationally delivering workshops and presenting at conferences.

Founder and Chairman TAG.Global

Dr. Talal Abu-Ghazaleh

Born on April 22, 1938. Founded Talal Abu-Ghazaleh Global (TAG.Global) in 1972, a leading global provider of professional and educational services with more than 100 offices worldwide. 

Recognized as one of the most influential leaders in the world, with lifetime achievements, distinctions and outstanding contributions to education, accountancy, Intellectual Property, business administration and management, commerce, ICT, science and technology, law and other fields. A builder of institutions with a sense of history and a vision for the renaissance of the Arab world.

Founder of Scandinavian International Hotels (Helnan)

Enan Galaly

FATHER OF MODERN MARKETING AND FOUNDER OF WMS

PROF. PHILIP KOTLER

CEO OF WMS GROUP

SADIA KIBRIA

EX.PRESIDENT & CEO

KOHZO TAKAOKA

EXPERT ON CONSUMER DYNAMICS, SAUDI ARABIA

DR. OBAID ALABDALI

DIGITAL GURU, UNIVERSITY OF LUBECK GERMANY

MARC OLIVER

BUSINESS EDUCATOR AND COACH

MARSHALL GOLDSMITH

BRANDING GURU USA

PROF. DAVID AAKER

CHAIRMAN OF MEGA GROUP

ABDULHAI MEGDAD

EXECUTIVE DIRECTOR

ROBERT WOLCOTT

GLOBAL CHIEF DESIGN OFFICER PEPSI COLA USA

MAURO PORCINI

Positioning Guru

LOURA RIES

MARKETING CONSULTANT & COLUMNIST

DR.MOHAMMAD HATHUT

DIRECTOR BUSINESS DEVELOPMENT

PROF.DOMINIQUE TURPIN

VICE CHAIRMAN, ALRAJHI HOLDING GROUP SAUDI ARABIA

DR. KHALID SULIMAN AL RAJHI

AMERICAN UNIVIRSITY IN CAIRO

DR.AHMED TOLBA

TUCK BUSINESS SCHOOL

KEVIN KELLER

PRESIDENT

RUSS KLEIN

FOUNDER & DIRECTOR

IRA KAUFMAN

AI EXPERT & TED SPEAKER

DENIS ROTHMAN

WHARTON BUSINESS SCHOOL

PROF.DAVID REIBSTEIN

GLOBAL SOLUTIONS MANAGER

VERONICA CIVIERO

BUSINESS INNOVATION EXPERT & SPEAKER

LINDEN BROWN

FOUNDING PARTNER

MARTHA ROGERS

BRIGHTON UNIVERSITY BUSINESS SCHOOL

PROFF.JEFF FRENCH

IMPERIAL COLLEGE LONDON

PROF.SANDRA VANDERMERWE

AUTHOR OF MASTERING THE ART OF PUBLIC SPEAKING

MICHAEL J.GELB

FUTURIST & CO-FOUNDER

DAVID HOULE

FOUNDER

AISSA AZZOUZI

MANAGING DIRECTOR, MICROSOFT FOR STARTUP UAE

ROBERTO CROCI

SOCIAL MARKETER & CO-AUTHOR OF PROF.KOTLER

NANCY LEE

Founder and Chairman TAG.Global

Dr. Talal Abu-Ghazaleh

Founder of Scandinavian International Hotels (Helnan)

Enan Galaly

FATHER OF MODERN MARKETING AND FOUNDER OF WMS

PROF. PHILIP KOTLER

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book “Marketing Management” is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.

 

He is the author of over 80 books, including Principles of Marketing, Marketing for Hospitality and Tourism, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, The Marketing of Nations, Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. Also, his research covers strategic marketing, consumer marketing, business marketing, professional services marketing, and e-marketing.

 

He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and others. Adding to that his worldwide lectures.

CEO OF WMS GROUP

SADIA KIBRIA

Mentored and coached by the legend – Prof. Philip Kotler, Sadia Kibria is the group CEO of Kotler Impact Inc. and World Marketing Summit Group. An economist by profession, she led all cross functional business operations and initiatives to expand “Kotler Impact” into 49 countries.

 

A meticulous leader and founder of socialpreneurship, Sadia is following her mentor paradigm to create better world through marketing.

EX.PRESIDENT & CEO

KOHZO TAKAOKA

In the corporate world only few marketing executives have become the CEO’s of their firm. However, now, it is believed that this will now change as marketing is becoming core process of any firm, to embraces more elements critical to driving business growth.

 

Kozo Takoaka has always been ahead of trends, which is significant in his long career at Nestlé. He is not only considered as a legend in Japan but also in world of Marketing. He is among the world’s most innovative marketing leaders. His career started with assignments in marketing division of various beverage brands, including Nescafé.

 

His era at KitKat was revolutionary, KitKat became the leading candy bar in Japan. KitKat was produced in limited edition flavors preferred by Japanese which made the bars huge collector items with tourists and expatriates who knew the iconic candy only in its “original” flavour. More than 200 different KitKat varieties was produced. KitKat bars became a token of “Well Wishing” and “Good Luck” in Japan and soon became tradition. His work with KitKat was indeed the stuff of legend.

 

Takoaka showed how important is marketing in embracing higher brand growth and soon became the CEO of Nestlé Japan. As we are moving forward Marketing world is expected to face tremendous new challenges but with a marketers like Kozo Takoaka at the helm, we have no doubt those challenges will indeed be met.

EXPERT ON CONSUMER DYNAMICS, SAUDI ARABIA

DR. OBAID ALABDALI

He obtained his Ph.D. from Manchester Business School (MBS), England in 1996.

 

With over 25 years of business experience both in the private and public sectors, he fulfills the position of the board member of numerous well-established private companies. He also founded his consulting firm.

 

Dr. Alabdali has authored several highly regarded books on marketing. He is an expert on Saudi markets as well as consumers.

In addition to his wide-ranging business experience, he has a rich academic career at different universities, private as well as public, as a professor. In the course of his academic career, he also initiated numerous successful international projects directed at Saudi Youth.

 

Obaid Alabdali is also very active socially, as a board member of several not-for-profit and charitable organizations.

DIGITAL GURU, UNIVERSITY OF LUBECK GERMANY

MARC OLIVER

Prof. Dr. Marc Oliver Opresnik is a Professor of Marketing and Management and Member of the Board of Directors at SGMI St. Gallen Management Institute. He is also a Professor of Business Administration at the Technische Hochschule Lübeck as well as a visiting professor to other international universities such as the Judge Business School of the University of Cambridge, Regent’s University London or the East China University of Science and Technology (ECUST) in Shanghai.

 

He has 10 years of experience working in senior management and marketing positions for Shell International Petroleum Co. Ltd. e. g. in the Global Strategy & Portfolio team in London.

 

Along with Kevin Keller and Philip Kotler, he is co-author of the German edition of “Marketing Management”, the “Bible of Marketing”. Dr. Opresnik is also co-author of the Global Edition of “Marketing: An Introduction” with Philip Kotler and Gary Armstrong. Also, he is a co-editor and member of the editorial board of several international journals such as “Transnational Marketing” and  International Journal of New Technologies in Science and Engineering“.

 

As president of his consulting firm “Opresnik Management Consulting,” he works for numerous institutions, governments, and international corporations.

 

With his many years of international experience as a coach, keynote speaker, and consultant, Marc Opresnik is one of the world’s most renowned marketing, management, and negotiation experts.

BUSINESS EDUCATOR AND COACH

MARSHALL GOLDSMITH

Marshall Goldsmith is the only two-time winner of the Thinkers 50 Award for #1 Leadership Thinker in the World.

 

He has been ranked as the #1 Executive Business Educator And Coach in the World and a Top Ten Business Thinker for the past eight years.

 

Dr. Goldsmith is the author or editor of 36 books, including three New York Times bestsellers, that have sold over 2.5 million copies and been listed bestsellers in 12 countries. His books “What Got You Here Won’t Get You There” and “Triggers” have been recognized by Amazon.com as two of the Top 100 Leadership & Success Books Ever Written.

BRANDING GURU USA

PROF. DAVID AAKER

Aaker received his SB in Management from the MIT Sloan School of Management and subsequently attended Stanford University where he received his MA in Statistics and Ph.D. in BUSINESS Administration.

 

He is currently E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business and consults exclusively for Prophet clients.

 

He is currently the Vice Chairman of Prophet, a global brand and marketing consultancy firm, and an advisor to Dentsu, a major Japanese advertising agency.

 

He has been awarded three career awards for contributions to the science of marketing: The Paul D. Converse Award; The Vijay Mahajan Award; and The Buck Weaver Award.

 

Aaker has won the award for “best article” in the California Management Review and in the Journal of Marketing (twice). His book Brand Relevance: Making Competitors Irrelevant was named among the “Ten Marketing Books You Should Have Read” by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business.

 

Aaker also has a regular column in American Marketing Association News called “Aaker on Branding”.

 

He is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations. The model outlines the necessity of developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.

CHAIRMAN OF MEGA GROUP

ABDULHAI MEGDAD

Dr. Megdad is a senior consultant with more than 25 years of professional and international experience with businesses both in the private and public sectors. Dr. Megdad has trained thousands of people in different industries in areas like performance management, leadership, leading through customer experience. Strategy and planning, …etc.

 

Dr. Megdad has been a personal coach for many leaders in Saudi Arabia and outside abroad, especially in areas related to emotional intelligence and leadership. Dr. Megdad is a member of much international association about marketing and customer experience.

 

Ph.D. in  Marketing, Kingston University  (U.K.)

MBA, Major Marketing, Bristol University (U.K)

BSc, Marketing, King Fahad University for Petroleum and Minerals (S.A. )

CPT Certified master trainer, ATD (USA)

Certified Vital Signs Professional, Six Seconds USA

Certified caching professional, International Caching Federation (USA)

Experience

  • CEO of Mega Consult, Saudi Arabia
  • Associate Professor of marketing at Prince Sultan University (Saudi Arabia).
  • Head of Data warehouse and corporate strategy, Riyad bank. (Saudi Arabia)
  • GM of Marketing Nadec, Saudi Arabia

 

Areas of Expertise

  • Talent Development
  • Performance Management
  • Customer Experience
  • Leadership Development
  • Strategy and plaining
  • Blue Ocean Strategy
  • Leading through Emotional Intelligence
EXECUTIVE DIRECTOR

ROBERT WOLCOTT

Robert C. Wolcott is the founder & executive director of the Kellogg Innovation Network (KIN) and a member of the faculty of the Kellogg School of Management, Northwestern University. He teaches corporate innovation and entrepreneurship for Kellogg and other institutions in the US, Latin America, and Asia and advises corporations, governments, and non-profits worldwide.

 

Wolcott’s work has appeared in MIT Sloan Management Review, The Wall Street Journal, Advertising Age, Business Week, The Financial Times (UK/European Edition), Peking University Business Review, Harvard Business Review (Spanish Edition), and the New York Times. He is a frequent speaker at events worldwide.

 

In 2003, Wolcott founded the Kellogg Innovation Network (KIN), a network of senior executives dedicated to driving sustainable innovation. The KIN’s annual summit, KIN Global, takes place in late Spring and includes leaders from around the world from business, government, academia, non-profits, and the arts who collaborate around issues of significance for their organizations and humanity. www.kinglobal.org

 

Wolcott also co-founded and serves as Managing Partner of Clareo Partners LLC, a strategy and innovation management consultancy specializing in new business creation and growth (www.clareopartners.com). Subsidiary Clareo Capital owns equity in companies in social enterprise and luxury markets.

 

He is actively engaged with enhancing opportunities for entrepreneurs and children around the world through advisory roles with non-profits Youth Action International (US and Liberia) and Dreams for Kids (US).

 

Wolcott received a BA, European and Chinese History; and an MS and Ph.D., Industrial Engineering & Management Science, Northwestern University, Evanston, Illinois.

 

Wolcott, the co-author of Grow From Within: Mastering Corporate Entrepreneurship and Innovation (McGraw-Hill, 2010), currently serves on the global digital advisory board for ZF, a $40 billion German automotive supplier, and is an active angel investor in nearly 20 companies including Indiegogo and Lumni, among others.

GLOBAL CHIEF DESIGN OFFICER PEPSI COLA USA

MAURO PORCINI

Mauro Porcini joined PepsiCo in 2012 as its first Chief Design Officer. In this newly created position, Mauro infused design thinking into PepsiCo’s culture and is now leading its approach to innovation by design across product platforms and brands. The impressive array of a line of products and brands include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Aquafina, and SunChips, amongst many others.

 

His focus extends beyond physical expression into the realm of virtual expressions of the brands, including product, packaging, events, advertising, licensing, retail, architecture, and digital.

 

Mauro has been recognized throughout the design industry, being listed in Fast Company’s “Most Creative People in Business 1000”, Fortune Magazine “40 under 40” ranking rising stars, Ad Age’s “Creativity 50”, GQ 30 Best Dressed Men, and featured in several books on design and innovation in multiple regions of the world including Creative Confidence, Jugaad Innovation.

 

In 2018 Mauro has been recognized with the Knighthood (Cavaliere) by the President of the Italian Republic.

Positioning Guru

LOURA RIES

Laura Ries is a leading brand strategist, bestselling author, sought-after-speaker, and television personality.

Laura is President of Ries & Ries based in Atlanta, Georgia. She has been working for 18 years with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on the brand.

They have traveled to over 60 countries teaching the fundamental principles of branding.

Laura is a frequent branding analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN. In addition, Laura writes her own popular blog RiesPieces.com.

In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, Advertising Age asked its readers “What’s the best book you’ve ever read on marketing?” The 22 Immutable Laws of Branding as the third most important marketing book of all time was voted number three. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.

MARKETING CONSULTANT & COLUMNIST

DR.MOHAMMAD HATHUT

Marketing Consultant, PhD

King Saud University

worked as a consultant with The Royal Court, Dubai Government, and 170 organizations.

DIRECTOR BUSINESS DEVELOPMENT

PROF.DOMINIQUE TURPIN

Is currently the Dentsu Chaired Professor of Marketing and the Dean of External Relations.

 He has served as IMD President and Nestlé Professor from July 2010 until the end of 2016. He was also previously the director of the IMD MBA (Master of Business Administration) and PED (Program for Executive Development).

 Professor Turpin has directed customized programs for companies such as Groupe SEB, Panasonic. He has extensive teaching, consulting, and research experience in the areas of marketing and international strategy both in Europe and in Asia, particularly in the area of brand management, customer orientation, and communications strategy.

 He has worked as a consultant and management educator with a large number of international companies including Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips, and Uponor. He also served as a board member for ITOCHU Europe, a leading Japanese trading company, and the Ecole Hôtelière de Lausanne. Dominique Turpin has widespread executive seminar and consulting experience for clients in Europe, Asia, and Latin America.

 His current research focuses on brand management, and he has been widely published in more than 100 books, articles, and case studies including the Financial Times, European Business Forum, and MIT Sloan Management Review.

VICE CHAIRMAN, ALRAJHI HOLDING GROUP SAUDI ARABIA

DR. KHALID SULIMAN AL RAJHI

Ph.D. Degree in International Business from the College of Business Administration – the University of Glasgow- Britain 2008

Master’s degree in business administration (MBA) from Hult International Business School Boston Collage -USA 1989

Vice-Chairman of Al Rajhi Holding Group

Adjunct Professor in Business Administration college – Al Yamamah University

Chairman of Marketing Association

Member of the Board of Trustees of Al Yamamah University

Board Member of “INSAN” Charitable Association for Protection of Orphans, Riyadh

Member of the Board of Trustees of the National Museum.

He has also given multiple lectures on various occasions. He was a panelist during a discussion on the *Marketing Leadership Values* with Professor Philip Cutler, held in Riyadh in 2010.

AMERICAN UNIVIRSITY IN CAIRO

DR.AHMED TOLBA

Ahmed Tolba is currently the Associate Provost for Strategic Enrollment Management, and Associate Professor of Marketing at The American University in Cairo (AUC). He was awarded his Ph.D. from George Washington University (GWU) in 2006; his MBA and BSc from AUC in 1997 and 2001 respectively.

His research focuses on brand equity, innovation marketing, online marketing, nation branding, social marketing, and entrepreneurship. He published in leading academic journals and conferences. He also co-authored the leading textbook “Principles of Marketing: Arab World Edition” with marketing gurus Philip Kotler and Gary Armstrong.

His teaching experience includes ten different courses in marketing and business strategy. He received AUC’s Teaching Excellence Award (June 2010) and the School of Business Teaching Award (May 2009). His professional experience includes four years at Procter and Gamble Egypt along with ten years of business consultancy and executive education for prominent companies and leaders in Egypt and the Middle East.

 

TUCK BUSINESS SCHOOL

KEVIN KELLER

Kevin Lane Keller is Senior Associate Dean for Innovation and Growth and the E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic.

His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals — the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With over sixty published papers, his research has been widely cited and has received numerous awards.

Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with the industry, he has served as a consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbells, Eli Lilly, ExxonMobil, General Mills, Goodyear, Kodak, Mayo Clinic, Nordstrom, Shell Oil, Starbucks, Unilever, and Young & Rubicam.

Professor Keller is currently conducting several studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” As of the 12th edition, he is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management.

PRESIDENT

RUSS KLEIN

Klein has led teams on Gatorade, McDonald’s, Maytag, Keebler Cookies, Wilson Sporting Goods, Boston Market, Kimberly Clark’s Kleenex Brand, and United Airlines, 7-Eleven, and Burger King Corporations; and senior posts at Leo Burnett and Foote, Cone, and Belding Advertising agencies.

Klein has had the rare privilege to lead marketing for three major business turnarounds (Dr Pepper/Seven-Up Companies [Hicks and Haas], and the Burger King Corporation [TPG, Goldman Sachs, and Bain Capital]) in LBO environments that subsequently went public—generating more than 600% combined returns for shareholders.

Klein was most recently EVP and Chief Marketing Officer for Arby’s; responsible for a wholesale repositioning of Arby’s brand; setting the course for long term growth and delivering a foundation for outperformance.

Klein’s thought leadership has led to proprietary, original processes for Design Targeting, Creative Briefs that stem from “Tension”; cutting edge digital initiatives based on his theories of “Content Generated Share of Voice”, “Social Currency”; and omnichannel media strategies with his “3-D Frequency” model. Over 40 members of Klein’s teams have gone on to the “C-Suite”.

Klein has been named to “top marketer” lists spanning three decades, including his Burger King body of work recognized by ADWEEK as “The Advertiser of the Decade” for the 2000s; the highlight of which was the most recalled ad ever measured by Nielsen/IAG, and the “Digital Ad of the Decade by the WSJ.

His work has received scores of industry awards for excellence including a Titanium Lion at Cannes.

FOUNDER & DIRECTOR

IRA KAUFMAN

Ira’s 40 years of management experience spans three worlds: business, nonprofit, and education. Earning his Ph.D. in Marketing and MA in Sociology under the mentorship of Dr. Philip Kotler at Northwestern’s Kellogg School of Management, Ira worked with Dr. Kotler to advance early initiatives in social marketing.

Since then, his work has focused on crafting branding, and Integrated Digital Transformation and Marketing plans for SMEs and nonprofits. Visiting 40+ countries, Ira developed a cultural sensitivity integrating values and sustainability into workshops on purposeful leadership, marketing strategy, and digital transformation in the US, Europe, Asia, and the Middle East.

He taught digital marketing at the senior executive programs at Kellogg and Virginia Tech. Currently, at Lynchburg College School of Business and Economics, he is designing innovative courses on leadership, digital marketing, and social entrepreneurship while directing their new Institute for Transformative Leadership. As a digital strategist, he guides companies ranging from start-ups to multinationals with their innovation, social branding, integrated digital marketing, and transformation strategies.

He has a deep commitment to working with Legacy International’s Emerging Leaders Network to develop their skill sets as transformative agents for a sustainable future.

He has co-authored Digital Marketing: Integrating Strategy, Tactics with Values (now in 2nd edition with Digital Strategist, Chris Horton). Outside of his professional life, his true passions are his two children, organic gardening, basketball, and meditation.

AI EXPERT & TED SPEAKER

DENIS ROTHMAN

Artificial Intelligence Specialist, Machine Learning, Deep Learning, Data Science, Author, Instructor, Speaker

  • Author of Artificial Intelligence by Example, 2nd Edition,2020, Packt(type Denis Rothman on Amazon)
  • Artificial Intelligence, ML, DL, Data Science, Chabot Instructor
  • Artificial Intelligence Speaker

Artificial Specialist, designer, author & developer of 3 cutting-edge artificial intelligence solutions that I’ve been innovating using Python AI/ML/DL, Tensorflow, IBM Watson, AWS(Amazon), IBM Q, Azure, Google Cloud, Facebook, and Twitter.

One of the first AI cognitive Chatbots 30+ years ago applied to a cognitive & digitized language teaching chatbot. He customized it for Moët et Chandon (LVMH) and scores of companies in various forms. Presently designing a scalable cognitive #DQN version.

He Developed an AI resource optimizing system. First written for Airbus (formerly Aerospatial) for a tactical optimization project. Then written in Horn Clauses in Prolog for IBM and delivered to Agfa Promod for fabric control for their 1000+ shops and many other corporations. I also transposed it in C++, Java, and presently in Python/Tensorflow 2. It was first developed on Levi’s production site and used by top brands.

Hel also developed the AI APS (Advanced Planning and Scheduling) solution based on cognitive patterns. This AI software is used worldwide in aerospace, train, energy, apparel, and many other corporate fields. Designed initially as a cognitive AI program for IBM, it then went on to become a robust C++ Advanced Planning and Scheduling solution used to this day. I developed (Python) an experimental Automated Planning and Scheduling solution for unmanned vehicles, robots, bots, intelligent agents.

WHARTON BUSINESS SCHOOL

PROF.DAVID REIBSTEIN

David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he is a world-renowned expert on competitive marketing strategy and linking marketing investments to financial value.

He has taught at Harvard and INSEAD, and he has consulted with hundreds of companies in dozens of industries. Professor Reibstein is a past Managing Partner at Marketing NPV, a past executive director of the Marketing Science Institute, and an active board member of the American Marketing Association. He was featured in Fortune magazine as one of the nation’s eight “Favorite Business School Professors,” and he has received teaching awards at the Wharton School every year he has taught there.

He has conducted a series of in-depth interviews with CEOs and CMOs on the topic of marketing measurement. And, he currently has his radio show on SiriusXM. Measured Thoughts radio show (on Wharton Business Radio, Sirius XM Radio Channel 132) offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. The show is composed of one-on-one informal discussions with today’s top CEOs and CMOs to provide a candid look at the state of marketing measurement today.

The focus of Prof. Reibstein’s current research is a return on nation branding. In partnership with U.S. News & World Report and WPP’s BAV Consulting, he released the inaugural Best Countries survey at the 2016 World Economic Forum in Davos, Switzerland. Out of 60 top nations and based on the perceptions of 16,000+ global participants, Germany was ranked No. 1 overall, ahead of Canada, the U.K., and the United States.

The fourth edition of the Best Countries survey was released in early 2019. Switzerland and Japan took the top spots, while the United States was ranked as No. 8.

GLOBAL SOLUTIONS MANAGER

VERONICA CIVIERO

Head of Social Media & Influencers in L’Oreal Italia

Social media expert and Global Solutions Manager, Facebook, Italy.

She deals with social network and influencing marketing strategies for all the brands in the group. she lectures on digital marketing and social media at major Italian universities.

BUSINESS INNOVATION EXPERT & SPEAKER

LINDEN BROWN

Linden has worked as a management consultant, academic, and entrepreneur in start-up organizations.

For more than 20 years he has worked with multi-national firms in North America, Europe, and Asia-Pacific to develop their market-focus capabilities and business strategies. He has had Visiting Professor appointments at several universities including INSEAD (France), Cranfield (England), and the University of Technology, Sydney (Australia).

Linden has published 14 books on management, marketing, and strategy.

FOUNDING PARTNER

MARTHA ROGERS

Martha Rogers is an outstanding personality in the fields of managing customer relationships, interactive marketing, and marketing one to one. Together with Don Peppers, she founded the Peppers and Rogers Group, a Management Consulting Firm, recognized as the world’s leading authority on customer-based business strategy.

As a leading expert, visionary, and educator, Dr. Rogers helps companies to place themselves advantageously by demonstrating the rapidly growing variations of Marketing, Customer Service, and Sales.

Martha Rogers began her professional career as a Copywriter and Advertising Executive after her studies of Telecommunications and Marketing. She earned her Ph.D. at the University of Tennessee as a Bickel fellow. Known as a “guaranteed standing ovation” for her groundbreaking lectures on one-to-one customer relationships, Dr. Rogers is an Adjunct Professor at the Fuqua School of Business at Duke University, where she spearheads CRM coursework at the MBA level and serves as a Co-Director of the NCR Center for CRM Research and Learning at the Fuqua School of Business at Duke University. She is also a member of the Advisory Board of the Kelley School of Business at Indiana University.

With Don Peppers, Martha Rogers founded the Peppers and Rogers Group. Today the Group has offices throughout the world. Clients include Hewlett-Packard, AT&T, Ford Motor Company, Banco Santander, First USA Bank, and Lego.

Dr. Martha Rogers is co-author of the revolutionary “The One to One Future” and a series of business books that further develop the unique one-to-one methodology espoused by the Peppers and Rogers Group. She is also widely published in the most important academic and trade journals covering business trends.

Acknowledged as thought leaders around the world, Don Peppers and Martha Rogers is an outstanding speaker who inspires her audiences at corporate events around the globe.

 

BRIGHTON UNIVERSITY BUSINESS SCHOOL

PROFF.JEFF FRENCH

Jeff French Ph.D., MBA, MSc, Dip HE, BA, Cert. Ed is a global leader in behavior program design and Social Marketing. Jeff has published over 90 chapters, articles, and books and is a visiting professor at Brighton University and a Fellow at Kings College University London and teaches at five other Universities as well as consulting and speaking at international conferences around the world.

Jeff was a Senior Civil Servant and the Director of Communication and Policy at the UK Government Health Development Agency for five years. In 2005 Jeff undertook for the British Government a national review of Social Marketing and was then asked to set up and act as CEO at the National Social Marketing Centre.

In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd. Strategic Social Marketing works with clients from all over the world in the private, NGO, and public sectors on the development and evaluation of social behavior change programs. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications, marketing, advertising, and research companies.

Jeff is an advisor to a number of national and international policy committees. Jeff is a member of the Editorial Board of the Journal of Social Marketing, the Journal of Social Business, and the Editorial Board of the International Review on Public and Non-profit Marketing and Social Marketing Quarterly. Jeff is the organizer of the World Social Marketing Conference that will next take place in Washington on 15th – 18th May 2017.

Jeff is the principal author of; ‘Social Marketing and Public Health Theory and Practice’, and Social Marketing Casebook. Strategic Social Marketing, Jeff’s third book with Dr. Ross Gordon has just been published as has the First technical Guide to social marketing to be set out by the EU European Centre for Disease Control. Jeff is an Executive Member of the European Social Marketing Association.

Specialties:

Behavior change

Social Marketing

Public sector communication

Health Promotion

Public Health

Evaluation

Program Planning

IMPERIAL COLLEGE LONDON

PROF.SANDRA VANDERMERWE

is an Extraordinary Professor at the Gordon Institute of Business Science (GIBS), University of Pretoria, South Africa; an Associate Fellow at Imperial College Business School, London; and an Adjunct Professor at the European School of Management and Technology (ESMT), Germany.

Sandra has held managerial and executive positions in retailing and marketing research. Her teaching, research, and consulting interests emphasize the transformations needed to achieve customer-focused strategies through value-added services in global environments.

Sandra is a Fellow of the Royal Society of Arts, Manufactures & Commerce (RSA) and serves on several editorial boards. She has published numerous articles and many books, including Customer Capitalism (Nicholas Brealey, 2001) and Breaking Through: Implementing Customer Focus in Enterprises (Palgrave Macmillan, 2004). Sandra has won many international awards for her case studies.

AUTHOR OF MASTERING THE ART OF PUBLIC SPEAKING

MICHAEL J.GELB

The world’s leading authority on the application of genius thinking to personal and organizational development, Michael J. Gelb is a pioneer in the fields of creative thinking, innovative leadership, and executive coaching. His clients include DuPont, Emerson, Genentech, KPMG, Merck, Microsoft, Nike, and YPO.

Michael is a Senior Fellow at The Center for Humanistic Management and a member of the Leading People and Organizations Advisory Board at the Fordham University Gabelli School of Business.  Michael was also awarded a Batten Fellowship in Innovation from the University Of Virginia’s Darden Graduate School of Business, and he co-directed the acclaimed Leading Innovation Seminar there for more than 10 years.  Michael was honored as “Brain Of the Year” (1999) by the Brain Trust Charity – other recipients include Steven Hawking, Garry Kasparov, and Edward De Bono.

Michael is the author of 17 books including How to Think Like Leonardo Da Vinci, Discover Your Genius, Innovate Like Edison, and The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now.

Michael’s books have been translated into 25 languages and have sold more than one million copies. His most recent release, co-authored with Prof. Raj Sisodia, is The Healing Organization: Awakening the Conscience of Business to Help Save the World, and his next book (September 2020) is Mastering the Art of Public Speaking: 8 Secrets to Transform Fear and Supercharge Your Career.

FUTURIST & CO-FOUNDER

DAVID HOULE

David Houle is a futurist, thinker, and keynote speaker. He has keynoted numerous conferences across the country and internationally. In the last fourteen years, he has delivered 1200+ presentations and keynotes on 6 continents and 16 countries. He is regularly invited to speak at corporate management retreats.

Houle won a Speaker of the Year award from Vistage International, the leading organization of CEOs in the world. He is often called the “CEOs’ futurist” having spoken to or advised 4,000+ CEOs and business owners in the past eleven years.

Houle spent more than 20 years in media and entertainment. He has worked at NBC, CBS, and was part of the senior executive team that launched MTV, Nickelodeon, VH1, and CNN Headline News.

Houle has won several awards. He won two Emmys as a co-executive producer for a nationally syndicated children’s program, “Energy Express”. He won the prestigious George Foster Peabody award and the Heartland award for Hank Aaron: Chasing the Dream and was nominated for an Academy Award.

He writes the highly regarded futurist blog, Evolution Shift, with the tag line “A Future Look At Today.”   He also writes and edits a magazine on Medium called “the 2020s Decade”. During 2010, Houle was a featured contributor on Oprah.com.

In 2019 Houle published “Moving to a Finite Earth Economy-Crew Manual” written with Bob Leonard.  This book answers the question: how can humanity successfully face climate change and do so by 2030.

In 2020, Houle published the first of a series of high-level, short books on the decade of the 2020s.  This first book is “The 2020s: The Most Disruptive Decade in History”

Houle has delivered speeches to scientists at the NASA Goddard Space Flight Center, at the National Renewable Energy Laboratory in Golden CO, at the Oak Ridge National Laboratory, and Burning Man.

Houle is Futurist in Residence and Guest Lecturer at the Ringling College of Art + Design in Sarasota, Florida. He is the Honorary President and Futurist of the Future Business School of China. He is a Founding Member and Managing Partner of The Sarasota Institute- A 21st Century Think Tank.

FOUNDER

AISSA AZZOUZI

A transformational financial leader with Private sector & Not for Profit experience

Leadership: 30 years’ experience in strategic management consulting, entrepreneurship, and CFO roles. Group CFO in international mid-caps (Euronext, LSE, Nasdaq OMX), and in the development / not for profit sector. IT Management, Strategy, Management, BPR and change consultant

Robust track record as a Business leader in the Non-profit sector, the IT industry (Systems Integration, BPO, Facilities management, Financial software), as well as in the Service industry (Engineering, Technical Assistance, and Contact centers).

Visionary, entrepreneurial, strategically-minded CFO with strong negotiating, commercial, and extensive global M&A experience (Acquisitions, Disposals, Mergers, Liquidations, vendor due diligence, from due diligence to post-acquisition integration).

Entrepreneurship: successfully developed and sold a start-up in the Fintech sector. Developing and managing accelerator programs in Denmark and Morocco. Advising and coaching start-ups and social Entrepreneurs (Bio-analytics, Impact measurement).

Cross-cultural & interpersonal skills: Worked in multi-cultural environments and lead international decentralized teams (Europe, USA, Canada, North Africa, Asia). Lived in Paris, Munich, London, Luxembourg, and Denmark.

Academic skills: Associate Professor at EM Lyon and IUT Lyon, in Corporate Finance, Financial strategy, Management accounting & financial accounting between 1991 and 2004.

MANAGING DIRECTOR, MICROSOFT FOR STARTUP UAE

ROBERTO CROCI

Building & mentoring teams to successfully penetrate new markets and ensure sustainable revenue growth. Passionate for mentoring, coaching, digital marketing & startups.

Currently serving as Managing Director, Microsoft for Startups in the Middle East and Africa region @Microsoft, with a vision to drive innovation and develop market-defining ideas in the Middle East.

Previously served as Regional Head, Google Marketing Platforms – EMEA Emerging Markets (Middle East, Turkey, Israel, Russia, Africa), having started in Google Milan in 2010 & London (6 months each) then promoted and transferred to Paris in 2012 & Singapore (on rotation), being then promoted again and transferred to Dubai in 2015, until the present. Grew the business by 150%.

Have been Awarded and Nominated twice in Google for “Best Coaching Manager” and “Best Googler Inspiring Hero”, 2018 and 2016 respectively, while demonstrating very strong sales skills by overachieving 11 quarters in a role.

Outside of the office, currently serving as an advisor (since 2008) and mentor (since 2015) for startups and helping entrepreneurs develop their business through different Advisor in Residence programs.

CORE COMPETENCIES

Entrepreneurship * Startups Advisor * Coaching & Mentoring * Digital marketing * Google platforms * Sales * Doubling Revenues * Multi-Cultural Team Management * Drive Change (Transformation)

SOCIAL MARKETER & CO-AUTHOR OF PROF.KOTLER

NANCY LEE

Teaching Associate University of Washington, President Social Marketing Services, Strategic Advisor.

Nancy Lee has an MBA in Marketing and more than 30 years of experience including Director of Marketing for Rainier Bank and Director of Marketing for Children’s Hospital in Seattle. In 1993, she founded Social Marketing Services, Inc., a small consulting firm in Seattle, focused on strategies to influence public behaviors . . . for good. Social Marketing uses marketing principles and techniques to influence behaviors that benefit the individual, as well as society. Nancy provides consultation, workshops, and training to develop social marketing plans that influence behaviors that improve health, prevent injuries, protect the environment, and enhance financial well being.

Nancy has been an adjunct faculty at the University of Washington Evans School of Public Affairs and the University of South Florida, and Seattle University.

She has co-authored 9 books with Philip Kotler on Social Marketing. Social Marketing: Influencing Behaviors for Good (3 editions); Marketing in the Public Sector; UP and OUT of Poverty; GOOD WORKS: Corporate and Marketing Initiatives that Build a Better World and the Brand; Corporate Social Responsibility.

She travels internationally delivering workshops and presenting at conferences.

Founder and Chairman TAG.Global

Dr. Talal Abu-Ghazaleh

Born on April 22, 1938. Founded Talal Abu-Ghazaleh Global (TAG.Global) in 1972, a leading global provider of professional and educational services with more than 100 offices worldwide. 

Recognized as one of the most influential leaders in the world, with lifetime achievements, distinctions and outstanding contributions to education, accountancy, Intellectual Property, business administration and management, commerce, ICT, science and technology, law and other fields. A builder of institutions with a sense of history and a vision for the renaissance of the Arab world.

Founder of Scandinavian International Hotels (Helnan)

Enan Galaly