“More than ever, the consumers are the centrepiece of the processes of creating value in any worldwide market. And they are everyday more competent, demanding and proactive. They inquire before buying, they know very well the many available alternatives and they do not hesitate to make complaints if dissatisfied the performance of a company or a brand.
Mobile and related devices apps, social platforms, devices connected, wearable technology, information-rich environments and big data continuously provide feedback on the consumers behaviours and their choices. These valuable data have to be properly and quickly processed to make the right business choices.
But that’s not enough: the way the brand is connected to the communities in term of social responsibility, people inclusion, environment, sustainability become another relevant key decision factor for the costumers.
In addition to that, due to COVID 19, it is
an even more difficult and uncertain time
for all industries and businesses. Businesses face tough decisions from staffing, to postponing meetings and conferences, and dealing with cash flows that are drying up. When businesses have experienced market shocks in the past, their immediate need is to survive and manage cash problems. The second priority is to think ahead on how to create new marketing strategies, innovate new products, build new partnerships or acquire other companies. Chaotic times always produces new marketing and innovative opportunities.
In the “Vip ticket”, the online on demand access to an exclusive masterclass is included: a seven lesson exclusive course where the most influential masters in the world will share their vision stories, skills, shortcuts, failures, and successes in all the most relevant business areas.
By combining the science of business and performance management to the knowledge of the best minds in the world, our masterclass enables executives, business leaders and functional managers to develop new knowledge,
skills and attitudes to fast changing world.
Future of marketing in 21st century
by Prof. Philip Kotler, USA
Sociopreneurship
by Sadia Kibria, Canada
Social Media Marketing Communication as a tool to build Sustainable Advantages
by Marc Oliver, Germany
Implementing Explainable Artificial Intelligence in Marketing departments
by Denis Rothman, France
The Rule of Three: How to position for Global competition
by Jagdish Sheth, India
Humor Seriously & Humanity
by Jennifer Aaker, USA
Future of Artificial Intelligence
by Luiz Moutinho, UK
Innovation by DX
by Kozo Takaoka, Japan
Empowering the Rising Voices… Necessity for Building Sustainable Brands
by Ira Kaufman, USA
Leadership
by Prof. Philip Kotler, USA
Sociopreneurship
by Sadia Kibria, Canada
Artificial Intelligence
by Nancy Nemes, Germany
Marketech
by Luiz Moutinho, UK
Sustainability & H2H Marketing
by Waldemar Pfortsch, Germany
Digital Marketing
by Ira Kaufman, USA
Robotics Process Automation
by Sujay Nair, India
Social Media Marketing
by Mark Oliver, Germany
“More than ever, the consumers are the centrepiece of the processes of creating value in any worldwide market. And they are everyday more competent, demanding and proactive. They inquire before buying, they know very well the many available alternatives and they do not hesitate to make complaints if dissatisfied the performance of a company or a brand.
Mobile and related devices apps, social platforms, devices connected, wearable technology, information-rich environments and big data continuously provide feedback on the consumers behaviours and their choices. These valuable data have to be properly and quickly processed to make the right business choices.
But that’s not enough: the way the brand is connected to the communities in term of social responsibility, people inclusion, environment, sustainability become another relevant key decision factor for the costumers.
In addition to that, due to COVID 19, it is
an even more difficult and uncertain time
for all industries and businesses. Businesses face tough decisions from staffing, to postponing meetings and conferences, and dealing with cash flows that are drying up. When businesses have experienced market shocks in the past, their immediate need is to survive and manage cash problems. The second priority is to think ahead on how to create new marketing strategies, innovate new products, build new partnerships or acquire other companies. Chaotic times always produces new marketing and innovative opportunities.
In the “Vip ticket”, the online on demand access to an exclusive masterclass is included: a seven lesson exclusive course where the most influential masters in the world will share their vision stories, skills, shortcuts, failures, and successes in all the most relevant business areas.
By combining the science of business and performance management to the knowledge of the best minds in the world, our masterclass enables executives, business leaders and functional managers to develop new knowledge,
skills and attitudes to fast changing world.

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